There is neither a magical formula nor pre-defined rules to combine lines, colors, images, typefaces, and other graphic elements to create an eye-catching ad. However, design depends upon the requirement of the client and features, functions, appearance, and nature of the product.
Execution of a well-thought out layout and design has an impressive effect on consumers. A smartly articulated design encourages or in other words subtly compels people to buy the product.
Designing is all about creative idea and creative idea is solely dependent upon the clear understanding of a project’s goal. Once the project is clear, one needs to do a little market research to understand the behavior of potential customers.
Punchline, eye-catching heading, succinct content body, and relevant image (if any required) must be figured out in advance. If you have all equipment ready with you, you can develop a creative design.